4 Tips About Newspaper Advertising when you Own a Dollar Store | ArticlesBase.com

<p>Many who own a dollar store assume there is little need to invest on advertising and marketing.  They assume their dollar-store sale levels and profits will somehow continue to grow without re-investing in their business.  And there might have been a time at some point when this was the case.  But in today’s marketplace, there is more competition for every consumer dollar.  So, there must be a marketing plan for your business that includes advertising in your local marketplace.  One very good way to get the word out about your dollar store business is by advertise in your community newspaper.  The good news is you don’t need to spend an arm and a leg to gain the exposure your business needs.   <br /><br />Tip #1) A small advertisement is all that’s required.  Don’t feel you must buy full-page layouts to achieve your goal.  You want to minimize dollar store costs associated with advertising while building your dollar store sale levels even higher.  Newspaper advertising will not be the only thing you have in the works to achieve this goal.  Use your newspaper ads to introduce new shoppers to your business, or to bring previous shoppers back.  The goal should be to get the word about your store name, location, and products out. <br /><br />Tip #2) Your ad needs to appear in every edition to maximize the impact.  If you own a dollar store, don’t look to newspaper advertising as the quick fix to your dollar store sales woes.  It requires repeated exposure to really draw attention and then results for your dollar store business.  You will see some sale increases almost immediately, but don’t ignore the long-term benefits.  Newspaper ads will serve well as still one more means of gaining repeated exposure for your business however.  <br /><br />Tip #3) Be sure to mix it up by changing the ad every 3-4 weeks.  Focus on informing potential local shoppers about your store, the products you carry, where you are located, hours of operation, and other information they need to know.  Be sure to advertise occasionally special purchases and sales as well.  This will help motivate readers to take immediate action since these dollar store sales come with an end date. <br /><br />Tip #4) When you operate a dollar store business, plan to mix it up further by periodically inserting ads for holidays or events or even unique, special merchandise you carry.  This helps to maintain the freshness of your ads and draws interest from more potential shoppers.   <br /><br />To your success when you own a dollar store!</p><strong>About the Author:</strong><br /><p>Learn how you can Start your own <a href="http://www.openingadollarstore.com/" rel="nofollow">Dollar Store Business</a>. <br /> Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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