Planning Your Business and Internet Marketing Strategy | ArticlesBase.com

<p>Proper planning is crucial when setting up a business. From this, you can quickly determine how to market the products and services you offer and choose the most beneficial strategy. Internet marketing offers several advertising approaches. But even before choosing one for the business, you have to first identify the five most important aspects of business planning: product, cost, distribution, promotion and employees.<br /><br />The Product <br /><br />The first step in successful business planning is identifying the product. You should offer something worthwhile to your customers. Before launching any <a href="http://7seo.com/" rel="nofollow">internet marketing</a> approach, it is crucial to determine the several aspects of the services and products you offer. You must determine the physical attributes, purpose, relevance, uniqueness that separates you from your competitors, and the benefits of your products and services. <br /><br />The Cost <br /><br />The next step is to determine the cost of the products and services you offer. You must contrive the right pricing, which will help you attain your targeted profit margin. It is important to remain competitive without scaring your customers away with the price. The two integral factors when calculating the best price range for your product are the variable and fixed expenses. Remember that the price you come up with must allow you to reach a breakeven point to lessen losses. <br /><br />The Distribution <br /><br />A part of your internet marketing strategy and business planning is the method of distributing your products and services. You should have a place where you’re going to sell the products and services you offer. In addition, you must also know how they are going to reach your customers. Delivery costs and terms are just some of the considerations when planning for the right distribution method. You shouldn’t also forget shipping requirements and policies regarding the transaction. <br /><br />The Promotion <br /><br />Once you managed to determine all those above, it’s now time to figure out the right way to promote your business. Choosing the right advertising channels is important to gain visibility. You must make sure that your promotion is geared towards your target audience. You should also know how to tackle the expenses of advertising either offline or online. <br /><br />The Employees <br /><br />If you’re planning to offer specialized services, it is important to hire people who are knowledgeable the specific field you are offering. Part of your internet marketing strategy and business planning is the determining the right people for the job. If training is required, be sure that you identify all the factors involved, including training costs, time and type of training. <br /><br />Mark Michael Ferrer <br /><a href="http://jump2top.com/" rel="nofollow">Internet Marketing</a></p><strong>About the Author:</strong><br />

4 Tips About Newspaper Advertising when you Own a Dollar Store | ArticlesBase.com

<p>Many who own a dollar store assume there is little need to invest on advertising and marketing.  They assume their dollar-store sale levels and profits will somehow continue to grow without re-investing in their business.  And there might have been a time at some point when this was the case.  But in today’s marketplace, there is more competition for every consumer dollar.  So, there must be a marketing plan for your business that includes advertising in your local marketplace.  One very good way to get the word out about your dollar store business is by advertise in your community newspaper.  The good news is you don’t need to spend an arm and a leg to gain the exposure your business needs.   <br /><br />Tip #1) A small advertisement is all that’s required.  Don’t feel you must buy full-page layouts to achieve your goal.  You want to minimize dollar store costs associated with advertising while building your dollar store sale levels even higher.  Newspaper advertising will not be the only thing you have in the works to achieve this goal.  Use your newspaper ads to introduce new shoppers to your business, or to bring previous shoppers back.  The goal should be to get the word about your store name, location, and products out. <br /><br />Tip #2) Your ad needs to appear in every edition to maximize the impact.  If you own a dollar store, don’t look to newspaper advertising as the quick fix to your dollar store sales woes.  It requires repeated exposure to really draw attention and then results for your dollar store business.  You will see some sale increases almost immediately, but don’t ignore the long-term benefits.  Newspaper ads will serve well as still one more means of gaining repeated exposure for your business however.  <br /><br />Tip #3) Be sure to mix it up by changing the ad every 3-4 weeks.  Focus on informing potential local shoppers about your store, the products you carry, where you are located, hours of operation, and other information they need to know.  Be sure to advertise occasionally special purchases and sales as well.  This will help motivate readers to take immediate action since these dollar store sales come with an end date. <br /><br />Tip #4) When you operate a dollar store business, plan to mix it up further by periodically inserting ads for holidays or events or even unique, special merchandise you carry.  This helps to maintain the freshness of your ads and draws interest from more potential shoppers.   <br /><br />To your success when you own a dollar store!</p><strong>About the Author:</strong><br /><p>Learn how you can Start your own <a href="http://www.openingadollarstore.com/" rel="nofollow">Dollar Store Business</a>. <br /> Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.
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