Tips on Identifying a Target Market For Your Advertising Campaign

<p>Starting an advertising campaign without a clear understanding of your target market is like driving in the dark. Driving in the dark is not only ineffective but also dangerous. It is very important to first identify your target market before you begin with your advertising campaign. Save money with effective marketing. This is done by knowing and targeting a specific market.</p><p>Market segmentation is the process of identifying your target market. Once you have a market segmentation, you can easily identify a target group or niche. Once you have identified your niche, you can concentrate on effective marketing to a specific consumer group. This will not only save you money, but it also make you money.</p><p>The research helps you identify your potential consumer group. The process of collecting and analyzing data about a specific consumer group is called market research. This research can be complicated and expensive as well as simple and inexpensive, all depending on your needs and budget. Segmenting a population to target market can be done in several ways. Here is just few ways to help you identify a niche so you can effectively deploy a marketing campaign.</p><p>Demographics</p><p>• Age
<br>• Income
<br>• Education
<br>• Gender</p><p>Behaviors</p><p>• Brand loyalty</p><p>Geographic</p><p>• Regions of the world
<br>• Climate</p><p>Psychographic</p><p>• Personality
<br>• Lifestyle
<br>• Interests</p><p>They are two common types of marketing research that can be performed. They are surveys and focus groups. The least expensive method is surveys. Surveys can be conducted in person, by phone or online. This method is by far the most economical way to perform market research. The other type of market research is using focus groups. In focus groups, businesses collect feedback on products and services by asking questions in a group setting. Collecting information and doing surveys online, is one of the most cost effective way of doing market research. Depending on resource is available and your budget, you might want to try both methods of market research.</p><p>Sandra Conway is an expert in consumer reports and consumer trends. For the coolest <a target="_new" href="http://www.tinypocketpeople.com" rel="nofollow">personalized gifts</a> check out <a target="_new" href="http://www.tinypocketpeople.com/personalized-gifts-unique-personalized-gifts.php" rel="nofollow">unique personalized gifts</a></p>